Art at Work
Art at Work
I provided the art direction and design development for a new campaign in for SKLZ, a sports training product company. The concept was using their training products, you would feel confident for that performance moment.
Different graphic and typographic explorations. This direction needed to be able to apply to each sport category, as seen above with football, baseball and athletic training.
Using a frame in frame layout with provided a method to convey the concept, and forward leaning color fields captured the brands dynamic persuit.
Desktop / Mobile / Social / Email
Part of the concept artwork helped define how the style would be applied to have assets work harder, and be adaptable across marketing platforms. Something to note, at the time of development, responsive websites and parallax scrolling were novel.
Product ad for common sports product catalogs and event signage were concerted to round out common branding needs.
PRODUCT MARKETING samples, can be found here.