Art at Work
Art at Work
Creating Amazon brand stores that do more then just sell- they tell a story. By adapting brand visuals and strategically positioning products, I crafted seamless digital shopping experiences that guide consumer to conversion, while building brand integrity.
Before I get to the store design, let me walk you through the cohesive story I designed for them.
Adapting branding to the platform
Digital product strategy adapts the product package to the digital shelf; the product detail page becomes the digital package
SMASH THAT PLAY BUTTON Suggested browsing soundtrack
I developed a style that would apply across their entire catalog, taking into consideration brand messaging, product marketing and shoppers habits.
Supplemental Brand Design
Often clients do not have the right visual representation for their product details best demonstration within the platform.
This is a sample of product tech graphics that I developed for their specialty product line. The client was very impressed with the graphics developed they started using them in their own collateral.
Lower on the product page is an area to provide additional product or brand information. For this Client we developed a brand story to tell across their catalog.
This branded space is able to highlight brand values or product stories. I strive to have the space be as valuable and accurate brand representation as their own website.
Outdoor Apparel Company
KRYPTEK is a premier retailer of camo clothing, outdoor gear, and accessories.
The brands previous store was rife with image violations and was often suppressed from being live. The update included interpolating the brand design, with marketing strategy through the platform limitations lens.
I developed the client’s branding and digital merchandising strategy for their Amazon store. Consideration of seasonal product needs, shopping habits and trends come together.
Strategic Layouts
Stores need to guide the consumer through their catalog and highlight the brand and product story. This client needed three different shopping routes - camo pattern, climate, product type.
Three different page layouts were developed, and would be customized for each product focus.
Interpreting how the largest detail of the clients catalog was represented was a keystone for this store.
Working with an agency gives me a variety of client types. I’ve developed all digital merchandising strategy / brand implementation for the following brands.