Uniform Design

I led grassroots marketing and brand development to boost community engagement for a San Diego roller derby league. I created promotional materials like posters, flyers, digital content, which were targeted to locals. I also designed the league’s logo and team uniforms, which many players and enthusiasts admired as much to become tattoos.

My fun logo design people got tattoos and uniform design the fans wanted to own.

Custom Apparel Graphics

Original artwork created for a freelance clients

Commercial Illustration

Conceptualized and executed distinctive apparel designs and event posters, developing original artwork that resonated with target demographics. The top-selling merchandise increased revenue, strengthened brand recognition, and enhanced audience engagement measurably.

Apparel Illustration Galaxy

Illustration for a race in Joshua Tree National Park. The race takes place at night, so it was important to convey this aspect in the design.

Shirt Illustration

Retro camp shirt illustration for Zion National Park half marathon race.

Summer Designs

Partnering with a fitness company, I designed designs for their summer season vibe.

Vintage Designs for Sesame Street

I designed shirts for the Sesame Street 50th anniversary virtual race. Adapting the characters into vintage and retro vibe, to connect with the nostalgic audience. Read full story here