Creative Strategy

Brandwoven - Directed creative development and visual strategy to elevate brand positioning across digital platforms, ensuring market competitiveness. Designed scalable systems for seamless execution of large product catalogs (20–500+ items) with precision.

Directed teams in producing high-quality, on-brand assets, driving innovation while maintaining accuracy and meeting critical deadlines in a fast-paced environment.

Czar Creative - Provided creative direction and design expertise across branding, apparel, and retail projects for both small and large brands. Specialized in crafting unique visuals, compelling brand stories, and innovative design solutions in the apparel industry.

Art Direction & Content Strategy

Wacom specializes in manufacturing graphics tablets and related products. I provided the creative direction for their digital merchandising on Amazon platform.

Digital Product Campaigns

With the change of shopping moving online, how a brand presents itself on the platform, along with enhanced images prove to be drivers in leading conversions and repeat customers. The following is a study of my work directing and producing Clients digital merchandising on the Amazon platform.

Brand Campaign Development

Keen Footwear - Developed cohesive, modern marketing campaigns and toolkits for consistent brand implementation across all touchpoints.

Creative Co-Op - Created seasonal product illustrations based on market trends and sales insights. Led ideation, rendering, and final asset production for various print methods. Conducted market research to identify new product opportunities while maintaining brand aesthetics.

Keen Brand Campaign

I developed the brand campaign graphics for Keen's spring-summer 2017 season. Design systems worked across platforms for advertisements, retail displays, marketing and brand collateral.

Product Line Development

Artwork for the companies new line ‘Woven Roots’. The line was to include a combination of graphic styles, with a handful of designs, that can be mixed and matched between all styles.

Integrated Brand Development

Columbia Sportswear - Developed brand campaigns for retail and digital marketing, creating graphic systems that ensured consistency across both brand and wholesale channels. Designed marketing assets across multiple brands, maintaining brand integrity while supporting digital, product branding, launches, and events. Focused on cohesive visual storytelling to enhance brand presence in the apparel industry.

SKLZ - Designed packaging for 130+ new products annually, ensuring clear communication and seamless integration with marketing and advertising. Created market-focused campaigns across print, retail, and digital channels to strengthen brand awareness and loyalty.

Columbia Retail Design

Translation of the brand campaign into retail signage systems across the Columbia brand platform for both brand and wholesale stores.

Integrated Brand Campaign

I provided the art direction and design development for a new campaign in 2015. The concept was using SKLZ training products, you would feel confident for that performance moment.