Resumé

Professional Experience

RUN AMZ Full service E-commerce Agency | Portland, OR
Creative Strategist (Art Director) May 2020 - Present

• Responsible for overseeing the direction of visual images and content strategy for clients branding and catalog optimization across the Amazon platform.

• Direct and manage creative department projects and designers.

• Clients: Aunt Fannies, Benchmade, Brush on Block, EoTech, Flir, Joy Suds, K-Swiss, Kryptek, Ledlenser, Leupold, Suunto, Wacom

FISH MARKETING Branding & Marketing Agency | Portland, OR
Graphic/Digital Designer Jan 2020 - Mar 2020

• Creatively solved client branding needs across platforms and business touch points

• Simultaneously developed multiple digital campaigns that enhanced the clients brand voice and elevated their market presence

FREELANCE DESIGNER Feb 2019 - Dec 2019
PACIFIC DEVELOPMENT PARTNERS Logo Design | DANNER / LACROSSE Brand Design | VIRTUAL RUNNING COMPANY Apparel Illustration | KAMP GRIZZLY Live Event Social/OOH Campaign roll out | ROSY AGENCY Logo Design | IDL WORLDWIDE Retail Display Presentation | VACATION RACES Poster design & Apparel Illustration | HYLETE Social Campaign Graphics, Brand Design, Apparel Illustration

CREATIVE CO-OP Home Decor & Gifts Wholesale Company | Portland, OR
Graphic Artist, Product Design & Development April 2018 - Feb 2019

• Developed art and illustration for seasonal product collections, based from sales and market trends. Provided ideation, renders and final presentation assets. Delivered final artwork for various printing methods. 

• Identify new product opportunities through market research, sales analysis and brand aesthetic. 

• Assisted in product photo editing and catalog layout, ensuring products accurate portrayal and line aesthetic. 

KEEN FOOTWEAR Outdoor Footwear Company
Brand Designer Oct 2016 - Feb 2018

• Concept and execute design for brand category campaigns. Design systems included advertisements, retail displays, marketing and brand collateral.

• Creating modern, inspiring, and unexpected retail design solutions to showcase product launches, that drive retail conversion.

• Design and produce materials that satisfy brand needs from logos, event graphics, retail and marketing collateral. 

COLUMBIA SPORTSWEAR COMPANY
Retail Graphic Designer Aug 2015 – Oct 2016

• Developed graphic system for retail environment with strategy to guide, educate and convert consumers while building loyalty.

• Provided integrated marketing and web communications that continued brand vision and voice.

SKLZ Sports Training Products San Diego, CA
Senior Graphic Specialist 2012 – 2015

• Plan, develop, and direct assets for product development (annually over 130 new products), that included packaging, product art, marketing and advertising needs.

• Created and launched brand campaigns designs for cross platforms marketing that would deliver brand message. 

• Provide coaching to team members and contractors for project/brand accuracy  and time line management.

CUSHMAN & WAKEFIELD Commercial Real Estate
Graphic Designer/Marketing Coordinator 2007 – 2012

• Designed marketing collateral of commercial properties with a focus on property brochures, flyer’s, specialty postcards and property tour experience posters that exceeded the expectations of clients.

• Provided graphic support for presentation needs for business development proposals and presentations.

CREATIVE ENDORSEMENTS 

“Rachels creative abilities are the distingushing part that sets our company apart.”
- Chris Gray, CEO Run AMZ

“Her ability to understand and interpret our brand and is the best I have seen in any agency we have worked with.”
- Greg M, E-commerce Director, LedLenser

“Rachel is everything anyone would look for in a designer. She is whip-smart, proactive, responsible and collaborative. She has great attention to detail and asks incisive questions at the outset of a job to avoid hiccups down the line.”
- Courtenay Hameister,
Assc. Creative Director, Fish Marketing

“She has been an invaluable asset to our creative team… She was able to manage and juggle multiple projects - from print to digital, to analog illustration - while moving through them efficiently and staying on top of the myriad of details involved in each project.”
Michael McCrary,
Art Director, Fish marketing

"Rachel is a very talented Graphic Designer and produces excellent and creative work. She always has a positive attitude, even when we give her large projects and short deadlines. She is truly a team player and is much appreciated!"

"Rachel always seems to deliver something creative and stunning. She is truly a talented individual"
- Cushman & Wakefield Employee of the Quarter submissions

"She is a pleasure to work with and has always been so creative and responsive when helping us brainstorm and execute both small and large scale print projects.  We've been really lucky to have her on board and hope to do many more projects with her in the future."
- Nilli Goldfarb, San Diego Derby Dolls