Branding & Marketing

Print | Digital Advertising | E-Commerce | Digital Marketing

Instruction template that was provided with all products - set up & drills.

Consumers were training videos and additional drills when connecting with website. Social integration was also leveraged for training, contests and demographic connection.

Color stories were developed to provide consistent materials colors, benefit production standards and dictate product quality segmentation.

Brand & Category - Seen above is a Waterfront category as product feature, OOH is Brand/Trail positioned with lifestyle.

Visual guidelines were provided for marketing purposed that could be utilized for internal execution and external partners.

Wanting to change the perception of Roller Derby from tu-tu’s and fishnets, the team needed a professional branding and improved marketing visuals.

Licensed art provided that needed to be build into full collection.