Process & Results

Sketches were used for internal review, to provide a green light for which execution would be best.

Keep scrolling for final, real world photos.

You can view the more, real world displays
Keen Displays page

The style worked well to deliver content, and the presentation was unique that it drew people in. With this effect, the style was translated into display that can be adapted for various trade show and retail needs.

Improve & Elevate
The instructions that were provided with the SKLZ products provided info on how to use. Some of the instructions took a long time to develop, working with category managers for collaborating on content and execution.

A new approach was needed to increase margins and ideally have repeat connections with the users.

In elevating the delivery, and reducing development costs, a change was made to go from large sheet BW paper, to a low cost color tri fold.
Another change was the content provide was limited, and was strategically leveraged to hook in key uses, then ask to connect for more.
This change resulted in lower production cost from time and production, while driving repeat consumer engagement and growing loyalty.