Halftones + Hashmarks

For the second round of this series, we were still executing in the illustration or graphic style as the first part series- with ability of colors and type to be different.

FIRST PAIR

Great Smoky Mountains Half Marathon & 5K

Featuring Clingmans Dome

Great Smoky Mountains was the first completed for this series. After developing the color scheme and type preference, we thought this color scheme would also work for the Joshua Tree poster. You can see how they use the same colors, just in a completely different higherarchy.

Joshua Tree

Featuring Skull Rock

This race is ran at night to take advantage of the wonderful night scape in the area, so I really wanted to capture a night scene. I worked on this poster almost for a full weekend and I wasn’t getting what I saw in my head. Then, being behind timeline on an early Monday morning, it just flowed right out in a few hours.

Second Pair

Mount Rushmore Half Marathon

Featuring Iron Mountain Road

With Mt Rushmore, the majority of artwork for the area features the face monument (of course). With the faces already being well established, we wanted to highlight what the landscape is like with a hint of the faces. I think the representation of the land formations, as well as a large tree coverage, I felt it gives a decent perception of the landscape area.

COLOR SCHEME

Lake Powell Half Marathon

Featuring Rainbow Bridge

With this pair, I needed to use the same color scheme between them. With the landscape of the South West majority red, I thought a shade of red could easily complement the already green palette.

The Joshua Tree drawing is my favorite for this series. Luckily the client has been thrilled with this series and asked me to complete the set with 3 more races - Yosemite, Zion and Bryce Canyon. Im excited and also very intimidated to work this style for Yosemite. Stay tuned at the beginning of next year to see more.

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